Design for founders, early-stage teams, and real products.

Design for founders, early-stage teams, and real products.

Design for founders and real products.

Hi, I’m
Ben Alexander

Hi, I’m
Ben Alexander

Hi, I’m
Ben Alexander

I run BAD DESIGN — where brand meets UX to build products that actually connect.

SCROLL

I work with early-stage teams to shape brands and design interfaces that feel sharp, usable, and distinct. I’ve helped 7-figure businesses streamline their user flows, launched consumer products into retail, and built digital experiences from the ground up. Let’s make something that cuts through.

about me 01
example 02
Portrait of Benjamin Alexander, multidisciplinary designer

I work with early-stage teams to shape brands and design interfaces that feel sharp, usable, and distinct. I’ve helped 7-figure businesses streamline their user flows, launched consumer products into retail, and built digital experiences from the ground up. Let’s make something that cuts through.

about me 01
example 02
Portrait of Benjamin Alexander, multidisciplinary designer

I work with early-stage teams to shape brands and design interfaces that feel sharp, usable, and distinct. I’ve helped 7-figure businesses streamline their user flows, launched consumer products into retail, and built digital experiences from the ground up. Let’s make something that cuts through.

about me 01
example 02
Portrait of Benjamin Alexander, multidisciplinary designer

01

Brand Identity

Strategic brand systems designed to grow with your product — built for clarity, trust, and traction.

02

UX/UI Design

Interfaces, flows, and product experiences that make startups feel intuitive, fast, and ready to scale.

03

Web Development

Custom-built sites or ready-to-hand-off Figma files — fast, scalable, and conversion-ready.

04

Founder Ready Design Systems

Style guides, components, and frameworks that let early teams move fast without losing quality.